Brand & Press Guidelines

Logos & official screenshots and everything else you need,
in one small package downloadable below.

Logo

The Shoppr logo has two parts to its logo — the wordmark and icon. It is important to use these as illustrated below, it is the first point of contact. Never combine the wordmark and icon when displaying the logo.

Primary wordmark

To be used at all times wherever possible.

Icon

Icon to be used on narrow instances.

Alternative wordmark

To be used on backgrounds that would otherwise be too constrasting for the default wordmark.

Alternative Icon

Icon to be used on narrow instances.

Colour

Shoppr doesn’t restrict itself to just one colour. We have various colour palettes outside of this spectrum used in different contexts.

Seafoam

RGB: #70E1D4

CMYK: 78, 0, 42, 0

Deepsea

RGB: #4A4B5B

CMYK: 62, 53, 42, 52

Squid

RGB: #92939D

CMYK: 47, 34, 27, 0

Ink

RGB: #151852

CMYK: 100, 94, 0, 60

Marlin

RGB: #465DEB

CMYK: 100, 68, 0, 0

Typography

Our primary font family is Proxima Nova, which is used in various media materials as well as any shoppr UI.

Proxima Nova

abcdefghijklmnopqrstuvwxyz
0123456789

Illustration Style

We're utilising an illustration method known as ' Salt & Pepper '. Our illustrations should never be colourful, single-semi shades. Using various shades from Seafoam and to make it stand out, a few drops of Ink here and there.